Carrera is pleased to confirm the Academy Award Winning actor and recording artist Jared Leto as the star of the 2017 Carrera Eyewear campaign. Jared Leto fully embodies the bold, authentic and innovative spirit of Carrera, that since 1956 is synonymous with outstanding design translated into qualitative products, for people with a winning attitude.
“Carrera has always been a bit different and it always had a strong identity. It has a classic look and has always survived the test of time. And you can only do that when you have a product that works and a design that is forward thinking.”
Terry Richardson, the internationally renowned iconic photographer, lensed the ads, creatively collaborating with Leto in picturing confident and audacious portraits that perfectly highlight the new eyewear collection. Jared Leto and Terry Richardson are absolute legends who stand out from the crowd. They perfectly embody the winning attitude.
The international advertising campaign will result as the perfect blend between retro aesthetics and contemporary feeling. The new sunglasses and optical frames are the compound of unparalleled manufacturing skills, the use of sophisticated materials and the research on best quality lenses.
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